Is the stock price of Rocky Mountain Chocolate Factory, Inc. (NASDAQ:RMCF) struggling due to its mixed financials?

It’s hard to get excited after watching the recent performance of Rocky Mountain Chocolate Factory (NASDAQ:RMCF), as its stock is down 32% in the past three months. It seems that the market has completely ignored the positive aspects of the company’s fundamentals and decided to weigh more on the negatives. Long-term fundamentals are usually what drive market outcomes, so pay close attention to them. In particular, we will pay attention to the ROE of Rocky Mountain Chocolate Factory today.

Return on Equity or ROE is a test of how effectively a company increases its value and manages investors’ money. In simple terms, it is used to assess the profitability of a company in relation to its equity.

Check out our latest analysis for Rocky Mountain Chocolate Factory

How do you calculate return on equity?

ROE can be calculated using the formula:

Return on equity = Net income (from continuing operations) ÷ Equity

So, based on the above formula, the ROE for Rocky Mountain Chocolate Factory is:

7.8% = $1.5m ÷ $19m (based on trailing 12 months to November 2021).

The “yield” is the profit of the last twelve months. So, this means that for every $1 of investment by its shareholder, the firm generates a profit of $0.08.

Why is ROE important for earnings growth?

So far we have learned that ROE is a measure of a company’s profitability. Based on the share of its profits that the company chooses to reinvest or “keep”, we are then able to assess a company’s future ability to generate profits. Assuming all else is equal, companies that have both a higher return on equity and better earnings retention are generally the ones with a higher growth rate compared to companies that don’t. same characteristics.

A side-by-side comparison of Rocky Mountain Chocolate Factory’s earnings growth and ROE of 7.8%

When you first look at it, Rocky Mountain Chocolate Factory’s ROE doesn’t look that appealing. A quick closer look shows that the company’s ROE also doesn’t compare favorably to the industry average of 9.9%. Given the circumstances, the significant 32% decline in net income seen by Rocky Mountain Chocolate Factory over the past five years is not surprising. However, there could also be other factors leading to lower income. For example, it is possible that the company has misallocated capital or that the company has a very high payout ratio.

So, as a next step, we benchmarked Rocky Mountain Chocolate Factory’s performance against the industry and were disappointed to find that while the company was cutting profits, the industry was increasing profits at a rate of 4.5% over the same period.

NasdaqGM: RMCF Past Earnings Growth May 6, 2022

Earnings growth is an important metric to consider when evaluating a stock. What investors then need to determine is whether the expected earnings growth, or lack thereof, is already priced into the stock price. This then helps them determine if the stock is positioned for a bright or bleak future. Is Rocky Mountain Chocolate Factory valued fairly compared to other companies? These 3 assessment metrics might help you decide.

Does the Rocky Mountain Chocolate Factory effectively reinvest its profits?

Although the company has paid a portion of its dividend in the past, it currently does not pay any dividend. This implies that potentially all of its profits are reinvested in the business.


Overall, we have mixed feelings about Rocky Mountain Chocolate Factory. Even though it seems to keep most of its profits, given the low ROE, investors may not be benefiting from all that reinvestment after all. Weak earnings growth suggests our theory is correct. So far, we’ve only scratched the surface of the company’s past performance by looking at the company’s fundamentals. You can do your own research on Rocky Mountain Chocolate Factory and see how it has performed in the past by watching this FREE detailed graph past profits, revenue and cash flow.

This Simply Wall St article is general in nature. We provide commentary based on historical data and analyst forecasts only using unbiased methodology and our articles are not intended to be financial advice. It is not a recommendation to buy or sell stocks and does not take into account your objectives or financial situation. Our goal is to bring you targeted long-term analysis based on fundamental data. Note that our analysis may not take into account the latest announcements from price-sensitive companies or qualitative materials. Simply Wall St has no position in the stocks mentioned.

Karen J. Nelson